With advances in social technology comes a corresponding new responsibility for executives to protect the group’s reputation. By Scott KlososkyOne of the most important new aspects of social technology is the concept of online reputation. Salespeople research buyers to learn more about their targets. Young people in an early dating phase immediately search for information on any prospective mate. And every human resources department in the country searches online for information about an applicant. REPUTATION PRESERVATION TOOLKIT To start an online reputation process, here’s a beginning set of tools: Measurement tools – Socialmention.com, Twitalyzer.com,… Read More